Curated for the Modern West
From a Wisconsin First Responder to you—Western fashion that meets the demand of your lifestyle.
New Arrivals Fall 2026
Stay ahead of the trail with our latest drops in Western apparel and accessories. Our New Arrivals collection is a revolving door of freshly sourced styles, ensuring you always have access to the newest trends in boutique fashion. Every piece has been personally inspected for quality and longevity, so you can shop the newest looks with total confidence.
-
The High Mesa Diamond Buckstitch Leather Belt
Regular price $40.00 USDRegular priceSale price $40.00 USD -
The Sedana Faux Leather Fringe Vest
Regular price $40.00 USDRegular priceSale price $40.00 USD -
High Point Snaffle Bit Button Up
Regular price $50.00 USDRegular priceSale price $50.00 USD -
The Midnight Arrow Grid Button Up
Regular price $55.00 USDRegular priceSale price $55.00 USD -
Cosmic Cowgirl Shorts
Regular price $34.00 USDRegular priceSale price $34.00 USD
The Edit
Curated for the modern woman, The Edit features our most premier, hand-selected pieces that define the "Desert Luxe" lifestyle. Each item is chosen for its unique craftsmanship and timeless appeal, blending high-end Western aesthetics with a polished, editorial finish. From heritage-grade turquoise to statement silhouettes, discover the pinnacle of quality and style.
-
Boot Scootin' Button Up
Regular price $52.00 USDRegular priceSale price $52.00 USD -
Vintage Rodeo Button Up
Regular price $52.00 USDRegular priceSale price $52.00 USD -
Sundown Smoke Button Up
Regular price $55.00 USDRegular priceSale price $55.00 USD -
Western Yoke Pearl Snap Button Up
Regular price $62.00 USDRegular priceSale price $62.00 USD -
Cowgirl Charm Button Up
Regular price $55.00 USDRegular priceSale price $55.00 USD -
'Til You Can't Button Up
Regular price $55.00 USDRegular priceSale price $55.00 USD -
The Sedana Faux Leather Fringe Vest
Regular price $40.00 USDRegular priceSale price $40.00 USD
The Working West
Built for those who live as hard as they play, The Working West collection offers durable, high-quality fashion that meets the demands of a busy lifestyle. As a first-responder-owned brand, we understand the need for clothing that is both resilient and stylish. Explore our range of rugged denim, breathable graphic tees, and functional essentials designed to take you from the ranch to the rest of your day.
-
Dadgummit Tee
Regular price $28.00 USDRegular priceSale price $28.00 USD -
Aztec Softshell Jacket
Regular price $90.00 USDRegular priceSale price $90.00 USD -
Feathered Grace Pullover
Regular price $45.00 USDRegular priceSale price $45.00 USD -
Cinched Up Tee
Regular price $35.00 USDRegular priceSale price $35.00 USD
Tested in the Arena. Curated for You.
The SM Designs Story
At SM Designs, every piece is hand-selected and inspected with an uncompromising eye for quality and longevity. My mission is to curate a collection that stands the test of time, rooted in the spirit of the West and built for the demands of a working lifestyle.I wear many hats: I am a mother, a wife, a paramedic, and—thanks to amazing customers like you—a small business owner. We believe in the power of community, which is why we source our supplies almost exclusively from other small businesses. When you shop with us, you aren’t just supporting my family; you are investing in a network of independent creators and "boss babe" entrepreneurs.Whether you’re here to find your next favorite piece or simply to share our journey with friends, thank you for helping me build my dreams.— Brittany
Get in touch
Why Shop SM Designs?
-
First Responder Owned & Operated
Rooted in service, built with purpose.
-
Hand-Inspected Quality
Every piece is carefully reviewed before it reaches you.
-
Trusted by Hundreds of Happy Customers
Shop with confidence from a growing community of western style lovers.











